For Elizabeth, I reimagined the tradition of English Afternoon Tea for the casual lifestyle of Tel Aviv. Through visual identity and packaging design, I created an elegant yet approachable brand experience.

Annual Kickoff for Arpeely: A synthwave-inspired experience focused on concept development, branding, and environmental signage. This project translated Arpeely’s momentum into a bold visual language.

A book comparing parental wisdom with AI responses. Originally a successful Headstart campaign, now in the National Library’s collection, it examines technology versus authentic human upbringing.

A diverse gallery of mini-projects, blending various AI techniques developed across different periods of a creative journey.

ARCCI youth safety posters using research-backed slang to turn abstract concepts into practical tools. This project encourages seeking help while fostering healthy boundaries for students, parents, and educators.

A vibrant Candyland office activation for Arpeely, created in collaboration with PyData. The event featured branded installations and custom candy stations designed to boost social engagement and employer branding.

A series of strategic Instagram grids designed to define a distinct visual language for each brand. The project balances curated aesthetics with engaging storytelling for Agadir Burger, Keff, and Pitzi by Chef Haim Cohen.

I took my niece’s drawings and turned them into a birthday celebration she’ll never forget.